Press Release

Together with KLAITON, Haufe Group strengthens its position as holistic partner for organisations

German Haufe Group acquires a majority stake in the Viennese online platform for consulting and coaching

Freiburg, September 6th, 2018 – Haufe Group acquires a majority stake in KLAITON, the unique online platform that uses an intelligent matching mechanism to bring highly qualified consultants and coaches and companies together. The Freiburg-based, family-run company thereby offers their clients the unique possibility to purchase quality-assured coaching and consulting tailored to their needs.

The era of digitalisation and its numerous challenges for people and organisations create a strong demand for consulting and coaching. At the same time, a lack of coherent quality standards and transparency prove difficult to find the right expert. Haufe Group addresses the need of finding the best consultant or coach for a project in a unique way: the online platform KLAITON matches the requirements of a consulting project automatically with the profiles listed on the platform – profiles of experts who met KLAITON’s strict set of quality standards. In order to assure the highest quality, a team of specialists at KLAITON evaluate the chosen profiles, filter out the ideal matches and then forward the profiles to the company – all within 48 hours.

„Together with KLAITON, we are able to offer a demand-driven and quality-assured solution, which will allow us to transform the consulting and coaching industry in a sustainably way, thus making us the vital link between consultants and companies”, says Markus Reithwiesner, managing director of Haufe Group. “That way, we take the next big step in the strategic expansion of our portfolio all the while supporting companies to make their way into a digital future”. To further improve the quality of the matching mechanism, Haufe Group plans to incorporate machine learning-algorithms

The acquisition of KLAITON is performed by Haufe Akademie which is responsible for qualification and further education within Haufe Group. Holger Schmenger, managing director of Haufe Akademie, will become the third managing director of KLAITON alongside the founders Tina Deutsch and Nikolaus Schmidt. “Intelligent matching of people, companies and tasks in a way that reduces administrative efforts on all sides and creates space for the real issues – together with KLAITON, we want to move in exactly this direction”, says Schmenger.  Tina Deutsch and Nikolaus Schmidt couldn’t agree more, “Our platform offers easy access to what companies sometimes miss the most: qualified expertise. Together, we will shape and develop the industry by means of an excellent network, profound industry know-how and a highly specialised platform.”

Presse contact

Haufe Group

Haufe-Lexware GmbH & Co. KG

Anna-Sophie Calow
Corporate PR

Munzinger Str. 9, 79111 Freiburg

Phone: 0761 898-4303
Fax: 0761 898-99-4303


Tina Deutsch
Co-Founder & Managing Partner KLAITON

Phone: +43 676 847 833 100


KLAITON was founded in 2015 by consultants Tina Deutsch and Nikolaus Schmidt. The company’s main focus lies on its unique online platform that matches highly qualified, independent consultants and business coaches with organisations. KLAITON’s clients benefit from the efficacy and transparency of the matching process as well as the expertise of senior managing consultants and business coaches.

The company is named after Clayton Christensen, professor at Harvard Business School, who is well known for his research in the area of disruptive innovation. Clients such as Rewe Group, L’Oréal, tesa and UniCredit are part of KLAITON’s customer base.

About Haufe Group

Haufe Group with its brands Haufe, Haufe Akademie and Lexware is one of the leading providers in Germany for digital workspace solutions and services as well as for further education and training. Starting off as successful publishing house, Haufe Group was able to evolve into an expert for digital and web-based services which now account for 95% of total sales.

The German group is based in Freiburg and counts 1.950 employees in Germany and abroad. The group pursues an international growth strategy based on today’s product range and service portfolio. What further fuels this growth spurt is the successful and mutual use of the group’s different brands’ strengths and key competencies. This is how in the current business year, the group was able to achieve a total sales of 366 million EUR (previous year: 343 million EUR).